The Brand Skool


Wael Allahou, currently he is the speaker and workshop leader on brand management and development.

“As tradition and old school of thought have dictated the way brands form and interact with people, creating undifferentiated customer experiences, leading to produce more clutter and parity in an overly saturated market, the mission of The BrandSkool had become eminent to change the way organizations and entrepreneurs think of brands and empower them to gain a sustainable competitive advantage.”

Wael Allahou

Wael’s work in communication has been centered on brand consultancy, and brand training workshops. His experience spans multiple industries that include financial and investment institutions, telecommunication, FMCG, and manufacturing.

He has specialized in cross-cultural brand communication throughout his career, and has worked on projects in Dubai, Kuwait, Saudi Arabia, Jordan, Turkey, Lebanon, as well as project experience in Singapore, Malaysia and London – UK.

Prior to The BrandSkool, Wael was the Head of Corporate Communication for The International Investor, one of the leading Islamic finance companies in the MENA region. Before then he was the Regional Business Director for BatesPanGulf-Kuwait, a WPP company.